![]() ![]() “In prototypes, we did include a small amount of heme and tested without,” Laura Kliman, senior flavour scientist at Impossible, told Bloomberg. Other ingredients Impossible is using to create its chicken-free nuggets are textured soy protein and sunflower oil. Impossible Foods is set to release a plant-based chicken nugget. Heme is the component that gives its plant-based beef its famous “bleeding” qualities and iron-rich mouthfeel, and recently won a legal battle upholding the FDA’s decision to certify the GMO ingredient as safe for consumers. Heme-free plant-based chicken nuggetĪccording to Impossible, the new nuggets won’t contain its controversial GMO heme ingredient. ![]() Globally, the brand has established a footprint in Canada, Hong Kong and Singapore. In the U.S., Impossible’s products are available at around 30,000 restaurants and 20,000 retail locations. The Silicon Valley food tech says the product will initially launch in foodservice channels before entering retail. It’ll be launching a plant-based chicken nugget, which will be debuted at a trade show this week. “Bleeding” plant-based beef maker Impossible Foods is set to enter the vegan chicken space this fall, reported Bloomberg. restaurants and amid the rising crowd of brands on store shelves selling chicken substitutes. ![]() The news comes on the heels of rival Beyond Meat’s rollout of its new vegan chicken tenders across U.S. In other words, a lot of vegan chicken nuggets are headed for the garbage heap, which is probably where they belonged in the first place.Impossible Foods is about to launch its plant-based chicken nuggets in the coming months. You’re talking about a 10-to-15-year exit, not a 5- to 7-year, like most investors believe, even if the start-ups make it that far,” he told me. “I think the failure rate for these companies is going to be very high, because food is personal and cultural. Where is all this heading? Likely for disaster, so says start-up expert Daniel Evans, a financial exit specialist who has made over 20 exits in the food, beverage, beauty, and media industries. Similarly, competitor Upside Foods is also focused on lab-grown chicken nuggets. Eat Just was first to market with very pricey faux chicken nuggets at a restaurant in Singapore. And by now you can guess what that industry’s first product is. The new thing will supposedly be cell-cultured meat, which means growing animal cells in bioreactors. If you’re counting, that brings us to 20 offerings all before Nowadays came along.īut wait, there is more. To recap, about half a dozen legacy brands already had an alternative chicken nugget on the market when plant-based burger rivals Impossible Foods and Beyond Meat entered, each claiming they had cracked the nugget code, all the while an additional dozen or so start-ups, major retailers, and conventional meat conglomerates are also vying for the consumer looking for something new in nuggets. And these companies wrote the book on how to scale while selling as cheaply as possible, so look out start-ups. Pork producer Smithfield Farms created a plant-based spinoff called Planterra, through which it too offers a plant-based nugget. Enter chicken king Tyson’s “ Raised and Rooted” brand of plant-based chicken nuggets. Let’s not forget the conventional meat companies that have decided they want to covet the vegan meat market too. Then add in private label offerings from such retailers as Whole Foods and Wegman’s. Here is a non-exhaustive list of other new-ish companies making plant-based chicken nuggets: Nuggs, Alpha, Fry’s, Rebellyous, LikeMeat, Daring, Meatless Farm, Jack and Annie’s. Meanwhile, numerous other start-ups have jumped in headfirst, not the least bit deterred by being out-marketed by the many millions of capital available to front runners Impossible and Beyond. ![]()
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